Aoi Yu in this Spoon magazine editorial is beautiful as always, but I am particularly captivated by the styling! I discovered this on Mori Girl - a blog dedicated to the Japanese subculture of "forest girls", via Daydream Lily. And how serendipitous that I just purchased the Japanese magazine, Forest Girl, chronicling every detail of the mori girl lifestyle, from Kinokuniya last week. It is one sumptuous magazine, and I'll share with you some pages shortly!
But first i'll share this really good description of the mori girl -
'Mori' means forest in Japanese, and mori girls look like fairytale forestI first came across this so-called phenomenon on a tv programme last year when the trend started up in Japan. I remember being very much intrigued. But I'd hate to think of it as a trend, or a phenomenon that is location-specific. Perhaps it was influenced by the slow food/life movement. But ultimately, I think in every society, there has always been pockets of people who favour the old and the rustic, the slow and the lovely.
wanderers in their loose dresses, vintage prints and quaint accessories. Mori
girls choose to live their lives on their own terms, stopping to appreciate the
little things that others overlook amidst the hustle and bustle of daily life.